I use design as a strategic tool to connect customer needs with business goals and help teams grow in a sustainable way.
With 11+ years designing user-centred digital products across insurance, fintech, and technology, I help organisations turn complex data and business requirements into clear, accessible experiences.
I’ve led UX strategy end-to-end, improved retention by up to 15–25%, and increased user satisfaction by 20% through research-driven, inclusive design.
About me
I’m a Senior UX Designer and UX Lead with over 11 years of experience designing and delivering high-impact digital products across insurance, financial services, and SaaS.
My work focuses on clarity, usability, and accessibility — especially in data-heavy, regulated environments where good design directly affects decision-making and user trust. I’ve led UX strategy for platforms used by fleet managers, drivers, financial analysts, and consumers, ensuring experiences are intuitive, compliant, and measurable.
I work closely with product, engineering, and data teams in Agile environments, using research and testing to reduce risk and guide design decisions. From early discovery through to delivery, I help teams move faster by making complexity understandable and design intent explicit.
Over my career, I’ve progressed from hands-on UX delivery to leading end-to-end UX strategy — shaping roadmaps, mentoring designers, and embedding accessibility and usability best practices into everyday product development.
Key Highlights
Led UX strategy for Aon’s Fleet Risk Intelligence platform, increasing user satisfaction by 20% through research-driven improvements and accessibility best practices
Defined and delivered end-to-end UX for HUMN.ai, improving user retention by 15% and supporting a 25% increase in user acquisition
Designed real-time data dashboards at Visible Capital, improving task completion rates by 30% through usability testing and iterative design
Delivered UX for consumer and B2B platforms at Boomin, increasing engagement by 25% through journey mapping and continuous iteration
Delivered UX for consumer and B2B platforms at Boomin, increasing engagement by 25% through journey mapping and continuous iteration
My approach
I believe good UX is a business tool, not a decorative layer.
My approach is grounded in:
User research over assumptions
Outcomes over outputs
Accessibility as a baseline, not an afterthought
I focus on making products easier to understand, easier to use, and easier to maintain — helping teams reduce friction, improve adoption, and build confidence in their decisions.
When UX is clear, tested, and aligned with business goals, it becomes a multiplier for growth, efficiency, and trust.`